Posts tagged Ubud Food Festival
How to Start Up Your Own Business
Thyme & Caramel at Ubud Food Festival

This was the big question that I discussed with others foodpreneurs in Bali at Ubud Food Festival 2018.

I had the lovely chance to be part of Ubud Food Festival (UFF) this year - where all food enthusiasts and innovators from all over Indonesia gathered to share the best culinary experience. Held from the 13th to 15th April, UFF was attended by about 12,000 people.

I was honored to be part of the session ‘Food for Thought: Bali’s Startup Stars’. I was joined by four other Indonesian start up entrepreneurs, who have successfully built their businesses in the food industry in Bali, sharing how each business was first started.

Young Entrepreneur Bali


In this blogpost, I would like to share my perspectives based on my experience on starting a business, and hopefully help you who are looking on starting a business or merely finding your passion! :)

Firstly, I know the phrase “Find your passion” is sort of overrated, but to me it’s kind of true. This is always the first point on my list on how I begin this Thyme & Caramel journey. According to the dictionary, passion is an intense emotion, a compelling enthusiasm or desire for something. In other words, it's something that sets your soul on fire and gives you a good feeling when you do it.

However, how many of you might  still be struggling to find your passion? Actually, a likely source of what we are passionate about may come from anywhere, including what we were exposed to in our childhood. It could be simple things, such as sketching, cooking, music, collecting action figures or dancing. Ever since I was a child, I was obsessed with molding things from play dohs or anything to do that involves my hand working together with icky gooey dough. I made my very first bakery out of clay when I was 7 years old and it was kinda what led me to today as a cake artist.

From that level of hobby and obsession, you just need to add a few ingredients and spices, such as hardworking hours, devotion, and commitment. Passion will always keep you stronger everyday no matter what challenges stand in your way.

Secondly, the COURAGE to start. So, be courageous! One of the hardest parts of starting a business is actually the courage and the ability to just start and take the risk. I know that we all have different fears, however I believe that the only way to overcome our fear is to face it and plan ahead. At the beginning, you might not see the big picture, you might mostly feel clueless and that’s totally normal. What I did in the past was start with what I know and what I can do first.

The basic foundation for a business is, of course, your brand name, logo, your products, and how you would like to market these products. It’s also important to figure out your vision and mission of your business, including what impacts you would like to make in the world and what your values are. In my personal experience as I was forming the business value, I decided to sell only premium special occasion vegan cakes and cupcakes as Thyme & Caramel’s specialty.

In the process of starting up and making hard decisions for your business, you should not hesitate to ask for help from anyone you know. It could be your family, your friends, or even professionals who are already good at the field, but just keep in mind that the decision is all yours to make. 

The journey of a thousand miles begins with one step.
— Lao Tzu

Thirdly, be PERSISTENT in achieving your goal! The road to success and reaching your goals will always be under constructed and lined with tempted parking spaces. Imagine the possibility of the many paths you can take when you want to go somewhere. You might consider the distance and the traffic before you take a specific route, and also the goal you want to accomplish.

There will always be plan A, B, or C, besides, there are 26 letters in the alphabet and many possible routes. Be brave, know what you do and take a step, these are all that matter.


So! These were my three kickstarting steps on starting up Thyme & Caramel, despite any challenges that comes and go. I hope these tips can help you gain the confidence to start up your business, and when you do, tell me about it! I would love to hear your stories :)

There is a great opportunity this month to train the entrepreneurial mind of all young Indonesian in Bali where I will be one of the mentors to help validate your business ideas in 54 hours. For more info about the event, check out ‘Startup Weekend Bali: Edisi Anak Muda Indonesia’, the first Startup Weekend in Bali that is exclusive to those between the age of 16 to 23 years old. It is organized by Hubud and will be happening on 25 - 27 May. I am so thrilled to be part of it. Will I see you? ;)